Your property brings the guests.
Centro turns each visit into its full revenue potential.
You have invested in your brand, your building, and the guest relationship. Centro is the digital layer that activates that investment — connecting guests to every service you offer and giving your team the tools to deliver it.
Illustrative — All-Inclusive Resort, 497 keys · $900 ADR · 87% occupancy · spa, poolside cabanas|Your numbers will differ. We build a model with you.
Illustrative value model
Same property, with Centro active across all services
Additional revenue captured
- Spa & wellness appointments$145,998≈ 2 treatments/day · $200 avg ticket≈ 1 extra treatments per 100 guest-nights, generated by Centro.
- Cabana & poolside packages$61,600≈ 20 cabanas × 5% utilisation × $220 avg over 280 bookable daysCabana bookings Centro captures that would otherwise sit empty.
- Room upgrades & late checkout$110,602
- ≈ 2 late check-outs/day · $75 avg
- ≈ 1 paid upgrades/day · $200 avg
Each line is incremental revenue from Centro.
Every service that today requires a phone call, a trip to reception, or simply doesn't happen — is revenue Centro captures directly into your business, not an OTA's.
Operational savings
- Front desk deflection (35%)$28,318≈ 35% fewer front-desk calls (122 avoided/day) · ~2,981 hrs/yr saved at $10/hrAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Housekeeping efficiency (15% rotation)$89,878≈ 15% reduction in failed HK visits (65 avoided/day) · ~9,461 hrs/yr saved at $10/hrAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Energy & HVAC management$420,000
- ≈ 15% reduction on $2,500,000/yr in-room energy spend
- ≈ 10% reduction on $450,000/yr common-area energy
Adoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake. - Out-of-service room recovery (40%)$90,000≈ 250 OOS room-nights avoided × $900 ADRAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
Guest intent becomes operational signal — staff resource follows demand, not assumption. Every digital interaction reduces manual workload while protecting service quality.
Guest experience
- Personalised, guest-directed service57% of guests35,910guests / yr61% of guests expect personalised service; only 23% receive it (Medallia 2024). 57% prefer to transact digitally rather than by phone (Deloitte).
- In-room technology quality40% of guests25,000guests / yr4 in 10 guests rate smart-TV & streaming quality a necessity at luxury properties (JD Power NAGSI 2025).
- Consistent experience, every roomproblems caught early52rooms / night12% industry in-stay problem rate — real-time room signals surface issues before the guest reports them (JD Power NAGSI 2025).
- Digital room access73% of guests46,000guests / yr73% of guests want to manage their stay digitally, including room access (Oracle Hospitality / Skift).
- Reviews & repeat booking10% of digital check-outs3,160reviews / yrApp-connected guests score 68 points higher in satisfaction — digital check-out converts high-satisfaction departures into reviews at peak intent (JD Power NAGSI 2025).
- Multilingual guest communicationsbeyond North America25%market reach75% of Cancún's international market is North American; US arrivals down 6.5% in H1 2025 while LatAm low-season Caribbean arrivals rose 60% (Amadeus / CHTA 2026).
- Sustainability participation64.8% of guests41,000guests / yr64.8% of luxury guests participate in sustainability programs when given in-room controls (Hotel Tech Report 2025).
Guest experience is harder to price than revenue or savings — so we measure it where it surfaces: review scores, repeat bookings and protected ADR. Each figure is the annual guest population Centro reaches on that driver, backed by published research.
≈ 10.1% of value created · vs 15–25% OTA commission
Scope & pricing
Two tiers. One trajectory.
Every property starts with a value model. The scope you adopt determines how much of that opportunity you activate. Activate is the productized entry point with full feature scope and bundled support. Optimise adds continuous Centro-led tuning across every release. The platform layer underneath both — Connect / Infrastructure — has its own support model; see the Support Options box below.
| Revenue & engagement capability | Activate Core Initial Investment from $105,424 · then $95,424/yr service fee ~10.1% of value — illustrated above | Optimise Managed Initial Investment from $134,986 · then $114,986/yr service fee continuous growth partnership |
|---|---|---|
| Guest connectivity & engagement | ||
| Branded guest web app — no download required | ✓ | ✓ |
| QR codes, wallet passes & timed access | ✓ | ✓ |
| Multilingual automated guest communications | ✓ | ✓ |
| Amenity reservations + Stripe payments | ✓ | ✓ |
| Revenue activation (full stack) | ||
| F&B ordering — room service, restaurant, bar | ✓ | ✓ |
| Dining, wellness & venue reservations | ✓ | ✓ |
| Room upgrades, late checkout & upsell engine | ✓ | ✓ |
| Event tickets, experiences & merchandise | ✓ | ✓ |
| In-room controls — HVAC, lighting, mediawith Crestron integration | ✓ | ✓ |
| PMS integration — guest identity & billing | ✓ | ✓ |
| Real-time order routing & housekeeping signals | ✓ | ✓ |
| Operations & growth | ||
| Staff, fulfilment & administrator dashboards | ✓ | ✓ |
| Continuous optimisation — Centro managed service | — | ✓ |
| Revenue performance reviews & growth roadmap | — | ✓ |
| Full revenue stack active. Illustrated model above. | Capture preserved over time; new revenue lines added. | |
Support options
Capabilities are above. Support is separate.
Activate and Optimise bundle Centro support into the subscription. Connect / Infrastructure is the platform layer — you choose who supports it.
Day-1 support included
We support what you set up at launch. Standard SLA, quarterly reviews, direct line to the Centro team.
Continuous-evolution support included
We constantly evolve and tune your configuration as your business changes — proactive optimisation across every release.
Choose your support model
Customer-provided — you operate the platform (or your enterprise helpdesk does), no additional cost. See Infrastructure. Or Centro-provided — custom scope, included in any Enterprise engagement. See Enterprise.
Want a model built for your property?
These numbers are illustrative. We build a tailored model with you against your actual room mix, ADR, occupancy and amenity footprint — usually inside a single working session.